Personal injury brand studio

We build the brands of personal injury attorneys.

Films, reels and portraits that put your name in front of people before they ever need a lawyer.

Motion graphics

Type, 3D and camera, in motion.

Cut into the films we make for our attorneys.

Kinetic serif type

Swipe for more

Bold caps captions
Camera overlay and timecode
Captions tucked behind the subject
3D phone and cards
Stacked captions
Captions cut to music

What this is

Every line an attorney says on camera can be set in motion. Type behind the head, a 3D object that turns on the beat, captions that sit inside the scene.

Recent work

Recent work for attorneys and expert witnesses.

A personal injury attorney in conversation, and an investigator and expert witness in the courtroom. Tap a filmClick a film to see what we made.

Now showing

What we made

Book a call

Organic leads

How your brand brings organic leads.

It starts long before anyone needs a lawyer, with your face and your name in their feed.

TV spot

A commercial for a personal injury attorney, shot on a built office set.

Two ways a case reaches a firm

Someone who knows your name calls one firm, while a shared lead is sold to as many as five.

Someone who knows your nameThe path a brand builds.

Your film in their feedMonths before they need a lawyer
They recognize your nameWhen something happens to them
They search youEven with a referral, 61% look you up
They call your firmDirectly, and only your firm

A shared leadThe path a bought lead takes.

One person fills a formTheir details are sold on
  • Firm 1
  • Firm 2
  • Firm 3
  • Firm 4
  • Firm 5

Sold to 3 to 5 firms at once. Every firm calls the same person, and the lead closes 2 to 5% of the time.

Sources: Martindale-Avvo; industry lead pricing.

The numbers

Why a brand beats bought leads.

People look you up before they call. What they find is the brand.

61%

of people who get a referral still research the attorney online before contacting them.

Source: Martindale-Avvo

82%

of people who found an attorney online say reviews drove their decision.

Source: FindLaw 2024 U.S. Consumer Legal Needs Survey

53%

won’t consider a firm rated under 4 stars.

Source: Martindale-Avvo, 2024

$6,700

A shared lead is sold to 3 to 5 firms at once and closes 2 to 5% of the time. At $200 a lead and 3%, that’s about $6,700 per signed case.

Source: industry lead pricing; arithmetic shown

One reel, one case

What one reel started.

One reel about insurance companies, direct to camera, about 30 seconds. This is the chain that followed. It is one case, not a rate.

Nik ZlatopolskyJackson Injury Law
41.2KViews
12Direct messages
3Consults
1Signed case
$1,000,000Settlement

This is one case, not a rate. It is real and confirmed, and it happened once. The attorney is Nik Zlatopolsky of Jackson Injury Law.

How it works

A day of filming becomes a year of video.

  1. A production day at your office.

    We film at the firm, with the attorney.

  2. A year of finished video.

    Cut, graded, set in motion and ready to post.

  3. It keeps running under your name.

    The brand is the firm’s, not ours.

Book a call

Let’s build yours.

For personal injury attorneys and firms. Tell us about the practice and we will find a time.